The Ultimate Guide to Scoring Fuel Points, Coupons, and Prizes from the Kroger Feedback Survey

Kroger is one of the largest supermarket chains in the United States, with over 2,700 stores located across 35 states. The company strives to provide customers with quality products and services at affordable prices. Part of Kroger’s commitment to its customers involves actively seeking feedback through its customer satisfaction survey. Customer surveys are a useful tool for many businesses, as they provide valuable insights into the customer experience. For customers, the Kroger Feedback survey presents an opportunity to share your feedback and potentially get rewarded. By voicing your opinions through the survey, you can help Kroger identify areas for improvement at your local store. In return, you may receive fuel points, coupons, or sweepstakes entries. Essentially, it’s a win-win – you provide helpful feedback to Kroger and have the chance to earn rewards.

Why You Should Take the Kroger Feedback Survey

The Kroger survey provides several potential rewards and benefits for customers who take just a few minutes to share their feedback. The most popular reward is fuel points that lead to savings on gas at Kroger fuel centers.

Earn Fuel Points to Save on Gas

For each Kroger survey completed, you can earn 50 fuel points. These points translate into fuel savings – 100 points is equal to 10 cents off per gallon at Kroger fuel stations. So 50 points from a survey gets you 5 cents off per gallon on your next gas fill up.

Fuel points from multiple surveys can add up over time for even greater savings at the pump. Completing just two surveys would generate 100 points for 10 cents off per gallon. The more surveys you take, the more you can save on fuel with Kroger rewards.

Receive Coupons and Promo Codes

Another incentive for taking the Kroger Feedback Survey is coupons and promo codes you can use on your next Kroger shop. These include both grocery and general merchandise coupons, ranging from $5 to $100 off your purchase.

Coupons may be for Kroger brand items or name-brand products carried at Kroger stores. You can receive multiple coupons from a single survey, so check your final survey reward page carefully.

Get Entries for Sweepstakes Prizes

Many Kroger surveys also provide sweepstakes entries for prize drawings after completing the questionnaire. Prizes may include free groceries for a year, Kroger gift cards, electronics, trips, and more.

The number of sweepstakes entries received from each survey can vary. But more entries give you a better chance at winning, so take the survey whenever possible to increase your odds.

How to Take the Kroger Feedback Survey

Taking the Kroger survey only takes a few minutes once you have the necessary information from your receipt. Here’s a step-by-step walkthrough:

Find the Survey URL and Your Receipt ID

  • The website for the Kroger survey is This will take you to the main page to begin the survey.
  • You’ll need the survey code printed on your Kroger receipt to start the survey. This is a unique ID that links your feedback to your purchase and store location.
  • The survey code is printed at the bottom of your Kroger receipt. It will be a string of digits next to the text “Survey ID”.

Take the Survey Online or by Mail

  • The easiest way to take the Kroger survey is online at You’ll just need your survey code from your receipt.
  • If you don’t have internet access, you can also take the Kroger survey by mail. Just write your comments, survey ID, and contact information on a piece of paper and mail it to:
    1. Kroger Customer Survey
    2. PMI Station, PO Box 3547, Southbury, CT 06488-3547

Have Your Receipt Handy

  • Make sure to have your Kroger receipt on hand before starting the survey. You’ll need to reference the following:
    1. Date of purchase
    2. Time of purchase
    3. Register number
    4. Survey ID code
  • Entering accurate details ensures your feedback is matched properly to your visit.

Question Types

  • The Kroger Feedback Survey starts by asking you to provide the details from your receipt like date, time, register number, and ID code.
  • You’ll then rate your satisfaction on factors like store cleanliness, item availability, customer service, and more.
  • Open-ended comment boxes are provided for you to share specific feedback or issues you encountered.
  • At the end, you can opt-in to receive promotions from Kroger if desired.

The survey should only take 5-10 minutes to complete. Providing detailed feedback helps Kroger identify areas for improvement at your local store.

Completing the Kroger Survey

The Kroger survey should take about 5-10 minutes to finish. The survey contains around 15-20 questions asking about your satisfaction with different aspects of your recent Kroger shopping experience, such as:

  • The customer service you received
  • The cleanliness of the store
  • The quality and selection of products
  • The checkout process

Be sure to read each question carefully and give your honest feedback. The survey uses a 5-point scale for rating questions, with 5 being extremely satisfied and 1 being extremely dissatisfied.

Once you’ve answered all of the survey questions, you will be prompted to submit your responses. Double-check that you have provided your honest feedback before submitting.

After submitting the survey, you should see a confirmation message on your screen, along with a survey code. Make sure to write down the survey code, as you will need this to redeem any survey rewards. The survey code proves that you completed the Kroger survey.

Save your survey code! You’ll need it to claim any rewards from the Kroger survey.

Getting Your Kroger Survey Rewards

Once you complete the Kroger survey, you’ll receive your rewards within a certain timeframe. Here’s what to expect:

Fuel Points

  • Any fuel points earned from the survey will be added to your Kroger Plus Card within 7-10 days.
  • You can redeem fuel points at Kroger fuel centers to save money per gallon on gas. 100 points = 10¢ off per gallon.
  • Points expire after 30 days, so make sure to fill up your tank within a month of taking the survey to maximize savings.


  • Digital coupons earned from the survey should appear in your Kroger account within 3 business days.
  • Load digital coupons to your Plus Card and they’ll automatically apply when you shop.
  • Printable coupons can be accessed in your account and printed at home. Bring them to the store for redemption.
  • Coupons generally expire within 2-4 weeks, so use them on your next Kroger trip.

Sweepstakes Entries

  • If you earned sweepstakes entries from the survey, you’ll be automatically entered.
  • Winners are randomly selected and notified within 4-6 weeks of survey completion.
  • Prizes may include free groceries, fuel discounts, Kroger gift cards, and more.

Check your email inbox too – Kroger may send exclusive coupon codes and offers after you complete the survey.

Tips for Taking the Kroger Feedback Survey

Taking the time to provide feedback through the Kroger survey is worthwhile since you can earn rewards like fuel points, coupons, and sweepstakes entries. Here are some tips to make the process smooth and help you get your rewards faster:

  • Take the survey as soon as possible after your purchase while your experience is still fresh in your mind. Don’t wait until the survey expiration date on your receipt.
  • Be sure you have your receipt handy or have completed your purchase online so you can reference your survey code. Trying to take the survey without this information will not work.
  • Answer all the survey questions honestly and carefully. Don’t just rush through responding. Providing thoughtful feedback helps Kroger identify areas for improvement.
  • Write specific, detailed comments in any open response boxes. Simply saying “good” or “bad” is not useful. Explain what you liked or what could be better.
  • Provide your contact information like your name, email address, and mailing address if prompted so Kroger can deliver your reward to you.
  • Opt into any communications and promotions when given the choice at the end of the survey. This allows Kroger to notify you if you win the sweepstakes.
  • Use the survey code immediately if you want to redeem a coupon reward. Don’t lose the code and let it expire before using it.
  • Check your email often after taking the survey. Fuel points and sweepstakes notifications will come via email within a few weeks.
  • Follow up with Kroger customer service if you don’t receive your survey reward after allowing sufficient time for processing.

Taking just a few minutes to share your Kroger shopping experience through their survey can pay off nicely. Just be sure to follow these tips to maximize your reward!

Frequently Asked Questions About the Kroger Survey

Many customers have questions about the Kroger Feedback Survey process and requirements. Here are answers to some of the most common issues that come up:

What if the Kroger Survey Website Is Not Working for Me?

If the survey website is down or not loading properly, first check to make sure you entered the URL correctly ( Double-check that you are visiting the site during the valid dates printed on your receipt.

If the website still won’t load, it’s likely a temporary technical issue. Try again in a few hours or the next day. The survey website tends to get a lot of traffic, so temporary outages do happen on occasion.

You can also take the survey by mail if the website is persistently unavailable.

What Do I Do If I Lost My Kroger Survey Receipt?

Unfortunately, you need the receipt and survey code to take the Kroger survey online or by mail. Each code can only be used once.

If you no longer have your receipt, you will need to make another purchase at Kroger to receive a new receipt with a valid survey code. Save your next receipt in a safe place so you can take the survey.

Do I Need to Make a Purchase to Take the Kroger Feedback Survey?

Yes, you must purchase at a Kroger store to receive a receipt that allows you to take their customer satisfaction survey.

This is because the survey code printed on each receipt is unique and tied to that specific transaction. Kroger uses this to link your survey feedback to your visit.

If you did not make a purchase, you won’t have a valid receipt with a survey code to enter online or submit by mail.

Can I Take the Kroger Survey Without a Receipt?

No, a purchase receipt is always required to take the Kroger survey. There is no way to take the survey without a valid code printed on a Kroger receipt.

Each code can only be used once. If you’ve lost your receipt or didn’t make a purchase, you will need to shop at Kroger again to get a new receipt with a fresh survey code.

Make sure to save your receipt this time so you can take the survey online or by mail and have a chance at receiving rewards.

Recap and Call to Action

Taking the Kroger customer satisfaction survey is quick, easy, and rewarding. Here’s a recap of the key steps:

  • Keep your Kroger receipt after shopping
  • Go to and enter the survey code from your receipt
  • Answer the short series of questions about your shopping experience
  • Submit the survey to be entered into sweepstakes drawings

Completing the survey takes just a few minutes of your time. In return, you can earn fuel points to save money at Kroger gas stations, coupons for money off your next Kroger shop, and get entered into sweepstakes to potentially win gift cards or cash prizes up to $5,000.

With free rewards available, there’s no reason not to take the Kroger Feedback Survey. Take a moment after your next Kroger shop to provide your feedback. It will help the store improve while earning you perks. Your input can make a difference!

Survey Accessibility

Kroger is committed to making the customer satisfaction survey accessible for all customers. If you need an accommodation to take the survey, you can contact Kroger’s customer service team:

By Phone: Call 1-800-KROGERS (1-800-576-4377)

By Email: Email

Kroger offers various accommodations for taking the survey, including:

  • Large print surveys available by mail
  • Text-only surveys are available online or by phone
  • Assistance from a store associate in-store to take the survey
  • American Sign Language (ASL) interpreter services for in-store survey kiosks

Kroger aims to provide reasonable accommodations to shoppers with disabilities to ensure the survey is accessible. Contact Kroger’s customer service team with any questions or to request an accommodation to take the Kroger survey.