Social media has changed the dynamics of business marketing significantly. Once known merely as a means of communication and entertainment- social media is an inseparable part of online marketing. It boosts brand awareness, helps with brand and customer interaction, and builds brand loyalty.
The majority of businesses are quite familiar with these perks and plan their marketing strategy accordingly. However, social networking platforms (SNP) such as Facebook, Instagram, and WhatsApp (business account) offer an additional advantage that many people are unaware of.
You can use the data collected from social media applications to improve your brand’s operations. Yes, you read it right!
One of the significant advantages of SNP is its ability to collect real-time data. This data can help you formulate the campaign strategy and connect with your target audience in a personalized way.
What Is Social Media Data?
Social media data refers to the information, including demographics and metrics collected from SNS using numerous analytics tools. You can also use other tools or even take assistance from professionals to collect competitor data.
It helps understand the changing taste and preferences of the target audience and what is working or not working for your campaign. The information collected will enable you to try a personalized approach with your campaigns and cater to your customers’ needs.
How To Collect Data?
Depending on the type of data you wish to collect and your brand’s size, you can try the following collection tool:
Using Built-In Analytics Tool
Almost every social media application provides a professional dashboard and build-in analytics tool to the account holders.
You can use it to get insights into your brand’s performance in terms of interaction with potential customers, generating leads, and brand visibility. It will also help you learn about the demographics that consume your content; thus, plan the future content accordingly.
Take Help Of Professionals
If you wish to collect competitor insights but are unfamiliar with the hacks or instruments you can use, seek professional guidance. Or, you can also hire a hacker for ethical hacking of competitors’ SNS accounts. It will help you learn more about their campaign better and keep track of their performance.
If their plan works, you can prepare a report and use the new insights during your planning process. Similarly, you can also use hacking services to get insights into your performance. It will help you learn about any possible intruder and seek appropriate measures accordingly.
Try Social Media Analytics Tool
Last but not least, you can try paid social media analytics tools to get a detailed campaign analysis. This option is generally favorable for big firms and well-established businesses. As they can help avail great ROI from the paid service. Nevertheless, some tools also have free-trail options, so you can try a trial version to see the tool’s usefulness for your specific business size.
The Bottom Line
Real-time data collected from your target audience and competitors will help improve your ongoing or future campaigns. As a result, you’ll get better results and reap the benefits of better brand visibility and customer loyalty.
I’m a writer, artist, and designer working in the gaming and tech industries. I have held staff and freelance positions at large publications including Digital Trends, Lifehacker, Popular Science Magazine, Electronic Gaming Monthly, IGN, The Xplore Tech, and others, primarily covering gaming criticism, A/V and mobile tech reviews, and data security advocacy.