Mobile marketing is a crucial part of building an online presence for your brand. With more and more customers searching for products and services through mobile devices, you cannot miss out on this segment of the audience.
Moreover, you may never reach the top of web searches with a robust mobile presence. Investing in it is not a choice, even for startups running on a shoestring budget. You need not have qualms about it due to the money constraints. Here are some surefire mobile marketing strategies startups can rely on.
Ensure a responsive site design
A responsive website is the first step to creating a robust mobile presence. Responsiveness entails a seamless rendering of the site across all devices, so the website works well for the web, tablet, and mobile users.
It also has a better chance of ranking in SEO searches because responsiveness is one of the key elements of SEO algorithms.
Choosing the apt development platform gives you a good start if building a website from scratch. Alternatively, you can optimize an existing design to make it responsive.
Outsource app development
A mobile app is a must if you want to ramp up your marketing strategies. But not all startup companies can afford to hire an in-house development team. However, you can explore the option of outsourcing front end app development services to get seasoned developers working for you on a budget.
The best part of outsourcing is that you get to collaborate with pros with diverse experiences. They can suggest an MVP alternative that delivers more with less.
Focus on location-based marketing
Mobile outreach is mainly about location-based marketing as users tend to look for nearby businesses through their devices. Investing in location-based techniques such as geo-fencing is a good way to make your brand and products visible to the audiences in your area.
You can also get reviews and recommendations for your listing to lead potential customers to your retail location.
Create mobile-friendly content
Mobile optimization is also about creating mobile-friendly content that engages the users to read or view it until the end. Shorter sentences, readable headers, and relevant media, such as high-quality images and videos do the trick.
Users typically skim through content, so the ease of doing so makes a difference to the engagement rates. Also, ensure that it is easy to move down the conversion funnel with clear CTAs and clickable buttons. The apt content elements are the mainstay of mobile marketing, so pay attention to them.
Optimize for voice searches
Voice search has immense potential to drive sales when it comes to mobile marketing. Customers prefer hands-free search through voice instead of typing text on their devices.
Customers are likely to call a business, visit a local store, or explore a company’s website after performing a voice search. You can capitalize on the opportunity by optimizing your content with voice keywords so that your website appears on top of searches.
Mobile marketing need not be out of reach for startups because it can fit their small budgets. Following these tips can get your strategy on track without breaking the bank.
I’m a writer, artist, and designer working in the gaming and tech industries. I have held staff and freelance positions at large publications including Digital Trends, Lifehacker, Popular Science Magazine, Electronic Gaming Monthly, IGN, The Xplore Tech, and others, primarily covering gaming criticism, A/V and mobile tech reviews, and data security advocacy.